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2011-02-25 digital edition
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The Jewish Press of Tampa and the Jewish Press of Pinellas County are Independently- owned biweekly Jewish community newspapers published in cooperation with and supported by the Tampa JCC & Federation and the Jewish Federation of Pinellas & Pasco Counties, respectively. Copyright © 2009-2018 The Jewish Press Group of Tampa Bay, Inc., All Rights Reserved. 


February 25, 2011  RSS feed
Social Services

Text: T T T

Gulf Coast JFS and Community Care combining names

The new logo The new logo Gulf Coast Jewish Family Services and Gulf Coast Community Care are combining their names on March 2 to reflect one name that will identify the entire agency. The new name is Gulf Coast Jewish Family & Community Services (GCJFCS).

The agency is also launching a new logo, a totally revamped website and rebranding activities.

The new name, approved by the Gulf Coast’s board of directors last fall, embraces the agency’s roots as a Jewish family services agency that began more than 50 years ago. The name also reflects the growth of the agency that now includes six distinct departments providing services to the Jewish community along with refugees, children and families, the elderly and disabled, mental health clients and the underemployed.

“Name changes, as in our case, may be subtle but the meaning is very powerful. It’s time to dust off our old name and logo and look with an eye toward the future,” said Ray Gadd, president and CEO.

The new logo encompasses a Star of David with a tree branching out to all of the six points.

The interpretations of the tree are many. One idea expressed to Marketing and Development Director Cathy Gardner is that “we are branching out into the community as we continue to grow and help our clients grow as people in the community.” The tree also symbolizes the “Tree of Life,” a sustaining concept in Judaism.

After more than a dozen years, the Gulf Coast website has been revamped and has a new address to coincide with the name change. The new website,, will feature all the departments with extensive information about the programs and services. In addition, visitors to the website will have the opportunity to sign up as a volunteer, make an online donation, look for job openings and search for services. Special features to look for include press archives, links to videos for educational purposes, stories about clients, and a comprehensive history of the agency.

A launch party was planned for the approximately 580 agency employees.

The agency serves a diverse population – both Jewish and non-Jewish — including all ages, cultures and lifestyles. Guided by the Jewish tradition of Tikkun Olam, repairing the world, the agency is committed to providing essential human services to individuals and families in times of need.

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